It’s not everyday you come across intelligent, powerful and passionate women who work hard to realize their dreams! Well, Cote d’Ivoire-born Swaady Martin-Leke, the founder and CEO of Yswara, is such a woman, and we love the way she combines her love for tea with her eagerness to promote and preserve African culture. This astonishing lady has a Masters in Economic Sciences and an MBA from the London School of Economics, NYU Stern Business School and HEC Paris Business School!
On a quest to create the perfect tea moment, Swaady Martin-Leke created Yswara, a homegrown global luxury tea brand, whose success has earned her a ‘New Leader of the Future’ award by the Forum of Crans Montana, as well as a nomination as one of the ‘Youngest Power Women in Africa’ by Forbes.
Swaady Martin-Leke works with African farmers who have a strong connection to the earth they cultivate, where they plant exclusively heirloom tea varieties – a cultural treasure which has been passed down through many generations. By utilizing this ancient African knowledge , Yswara collects numerous premium teas each year, and creates all kinds of delicious luxury blends. For more information on Uswara’s available blends, please visit their tea collections page!
But Yswara is not just a financially successful business; it is ethical, in essence, since their inclusive business model enables them to support their workers and their communities, by giving part of the company’s profits back to them. Uswara strives to support African farmers and artisans, especially women, by providing them with access to new markets, and allowing them to make a comfortable, livable income that will, in turn, improve their families’ lives.
Furthermore, Yswara’s modus operandi plays a major role in rebranding Africa, by selling such high quality, luxurious and sought-after products to customers all around the world – and by accomplishing all this in an ethical, fair and responsible way!