BMW is South Africa’s top selling luxury car brand
For the fifth consecutive year, BMW has been the best selling luxury car brand in South Africa, according to data from the National Association of Automobile Manufacturers of South Africa (NAAMSA) vehicle sales results.
The brand is proud to retain this title, as it has done for eight out of the past ten years, and BMW seems eager to remain leading the rest of the luxury brands with its the premium segment. If we add the MINI sales to the premium segment’s sales, we’ll realise that almost one out of every three cars sold in South Africa came from BMW!
Mr Tim Abbott, Managing Director of BMW South Africa, said that the BMW Group knows that the motor industry is a key sector for the South African economy, so the brand will strive to continue to report their sales figures to the NAAMSA, since this data is a credible and valued barometer for the state of the country’s economy. He also urged BMW’s competitors to do the same, so as to have a more complete image of the local motor industry.
Mr Abbott attributes his company’s success to the steady performance of BMW’s core models, such as the BMW 3 Series Sedan, 1 Series hatch, X5 and X3, as well as to the technologically innovative features and services theat the brand makes available to their clientelle, with their newer models; the new BMW X4, 4 Series Gran Coupé, 4 Series Convertible, M3 Sedan, M4 Coupé, the refreshed X3 as well as the new MINI Hatch, MINI 5-Door and the refreshed MINI Countryman and Paceman etc.
We are certainly BMW’s fans, and we love the company’s look and feel, as well as the unparalleled quality of their automobiles. We’re looking forward to next year’s results, and wish them the best!