Soboye was the first ‘boutique’ retailer to open in what is now one of the uber trendy areas of London.
Originally opened in 2002 as a partnership with women’s wear designer E-Sinn Soong and formerly known as Soboyesoong, Samson Soboye has been enthralling his customers in Shoreditch for over ten years with his expert keen eye for the new and fabulous. During this time he has not only paved the way for the plethora of fashion and lifestyle stores that have recently opened here. But he has also firmly embedded his vision creating a destination point with a fiercely loyal, yet diverse savvy client base. His offerings range from Women’s clothing and accessories, through to Men’s casual wear and home furnishings.