iamISIGO is defining fashion group that aims to change the African fashion industry. iamISIGO translates into the unusual but with severity and clarity in each creation in order to convey the core message and values about the brand.
The two main lines are iamISIGO(women) and the CharlatansbyiamISIGO(urban street wear men/women). Professionally Established in 2009 and starting off as a small independent company based in Ghana and Nigeria, this clothing line seeks to create a striking awareness of how African culture can be fused with designs from all over the world.
Many of iamISIGO’s concepts rest on the designers unusual sense of style and unique ability to mix various trends. iamISIGO’s designs stand on giving an edge with simplicity, its not what your usual African designer would be doing but there is still that spirit of the personal input in the label. Each design has a story behind it along with a concept that was created for it to come to life.
The iamISIGO design aesthetic qualities are used to improve the marketability of the outfits: the smoothness, shininess/reflectivity, texture, pattern, curviness, color, simplicity, naturalness, and modernism all go into consideration. At iamISIGO we aim to create wearable but eccentric outfits, with standard fabric and colours that would instantly absorb the wearer, everything from the cut and colour harmony is thoroughly thought through in order to make our products suitable for a high number of customers. It’s all about a personality the consumer wants to depict, we at iamISIGO, allow people to express the truth about their unconscious minds by way of their clothing.
The first collection “Cold summer” was released in summer 2009, the second collection “proFASHIONAL” was inspired by high shoulders and vintage outfits and the third collection “Hot winter” was released in October 2010.
Le Poseur was released in April 2011 and the S/S 2012 LXX was released in October 2011.
iamISIGO’s clothing are made to perfection, ensuring that the customers are given optimum quality at their finger tips at affordable prices. Forecasting future sales, the clothing line seeks to grow at an enormous rate. iamISIGO also deals in customized clothing ensuring that our customers are given the opportunity and secrecy of never been seen designs. Another prominent strength of this clothing line is that majority of the clothing are hand crafted and the materials and accessories used are of extreme quality.
iamISIGO’s new S/S collection called Anonymat will be released in October 2012.
In October 2010, iamISIGO debuted its urban apparel line: The Charlatans by iamISIGO.
A charlatan–also called swindler or mountebank–is a person who practices quackery or some similar confidence trick and, using pretense and deception, seeks to obtain money, fame and such benefits.
The name, Charlatan, represents all of us, who, like each character, has, living within, a little bit of pretence and quackery.
Frankie is the cool guy, popular; everyone loves him.
Freddie is unassuming; a simple nice guy.
Sammie is the punk rock “go getta.”
Amy is the cutesy one who believes she’s a princess.
Dolly is a diva and gives off an attitude.
Sandy is the no-holds-barred girl; she gets what she wants when she wants it.
The twins, Pierre and Peter, are black and white. The irony lies in the fact that ‘Pierre’ is ‘Peter’ in English.
New characters will be released in October 2011 (A collection is released yearly) for the S/S 2012 CharlatansbyiamISIGO.